Misty Blog

The (Love)story of Collection LADIES

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Since I will be making a small production for retail, from collection Ladies I wanted to give you some insight to the thoughts and process behind the original collection!

It was made in 2014 while I was studying to be a Technical Tailor at Reykjavíks School of Design and Craftsmanship. Learning all those pattern making techniques, being around my inspiring classmates and having access to the great professional facilities, all encouraged me to make all the extra I could, out of this motivating experience – I ended up making 20 garments, lauched at a fashion show in february 2014 as an event at Reykjavik Winter Festival.

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The very first idea to the designs came to me while having a cozy night at my friend Rósa’s place. She is this beautiful, passionate, creative woman with the purest energy. She was sitting in her bed, and I looked at here while we were having one of our fun nights. Behind her was this black fringe curtain in this soft candle light, reflecting the red sheets and dark colors on the wall. The whole mood, in that moment planted the first seed of the essence that became collection Ladies: Soft shapes and movements, dark shades of red, sisterhood, femininity and the fringe curtain!!!

A fun little detail here is that this actual curtain was used in the collection for some of the most dominating details. My friend went all around town with me to find this exact curtain, but it was sold out everywhere – in the end, she came to my house and gave me the curtain. She told me that if I could turn it into a collection, that would make her much more happy than having it haning over her bed.

The idea developed and I made sketches. As it evolved Ladies became a collection inspired by the female fashion icons through different time periods. Also each piece was named after one of my girlfriends – since their personalities, friendship and femininity was a big and direct influence aswell. The feminine features are embraced in the garments; soft lines of the bare back, ephasis on the waist and round shapes of the chest. Delicate details and soft colors go togehter in gracious harmony, expressing the elegance of a true Lady who embraces her body.

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In my proces, I always get very inspired by materials and generally working with them at the sowing workshop. This often results in me making a completely different garment, than what i sketched in the beginning! For example, the black mesh fringe blouse was never sketched, it just came to me in the process! Now it is one of the most popular pieces, the one I get absolutely most inquiries on when I am wearing, and ultimately it is one out of three chosen items in the mini retail collection!

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You can see the full lookbook of Collection Ladies here, and soon the three exclusive pieces will be up for grabs on an upcoming webshop! Wohoo!

Ladylike Love
PALE MIST

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The blue dress of joy – a story of friendship in creativity. 

 

Skærmbillede 2017-07-30 kl. 3.39.26 PMHere is a little story that I want to share with you. It is a story about friendship, creative teamwork and the small, but meaningful joys of life!

In 2014 I made my third womenswear collection called Ladies. The garments were feminine, soft shaped with romantic details. For the lookbook I knew I had to find a photographer with a great eye for detail, and someone who could capture the tender feel of the collection.

Back then, I was living in Reykjavík. I was studying at Reykjaviks school of Handicraft to become a Technical Tailor meanwhile working at the local preschool. Many of my colleagues were doing the job part-time like me, while studying. There I met Kristina – a wonderful creative, studying photography, with big love for beauty in the everyday life. She captures the small things that make you happy, creates lovely pictures of a world full of magic and adventures. I remember how she used to play the piano – where even the loudest kids went quiet to listen. I remember how we used to sit by the drawing table together, enjoying water coloring with the children for hours.

It did not take long until i realized, that I had to team up with Kristina and ask if she wanted to take the pictures of collection Ladies. She had never done fashion photography before, but luckily for me, she was willing to try it out and join me on my passion project!

Kristina was so wonderfully inspiring to work with. She had a refreshing take on the art direction, great ambitions and genuine professionalism witch resulted in wonderful pictures. Kristina was able to capture the exact feeling that I wanted to communicate, through the pictures. It was truly a rewarding collaboration. She had given me the greatest gift, using her talents and skill. As a thank you, I made a blue linen dress, custom designed and made for her.

Once in a while, pictures of Kristina wearing the dress, different places around the world, pop up on my screen. Each and every time, I get this true feeling of content. It makes me so happy, to have made something for her, that she loves and wears so much! After all that she had given me, this was the least I could do to repay her!

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Some days ago I got the best message – it was from her, telling me that the blue linen dress is still her favorite. It has now been over three years, since I made her that dress. I find it so wonderful, how those small joys come back to you, warming your heart and motivating your creativity. I feel so grateful to have worked with her, and feel happy every time I am reminded of that lovely, creative trade of ours.

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Happy thoughts
PALE MIST

The BIG love for SMALL designers <3

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As a small artist myself, I love to meet other artists – hear all about their vision, passion and creations. I love to hear their stories, how they chose the path they are pursuing and how they found their niche. This really plays a big part for me, when falling in love with a new brand: The brand stories, and the brands personality.

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At an event in NOABURO shop I met the sweet designer of FEAST STUDIO. She welcomed me with a smile, and with great enthusiasm she told me about her concept, which has evolved around handmade faux furs.

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Nova – the designer and owner of FEAST STUDIO took her time to explain everything to me, while I stood there and swamped her with questions haha! And what an artist she is – She devotes her talent and passion into making customized furs. She makes all sizes, all colors and all shapes. Sounds like a true, furry faux fur dream come true right? Each and every pattern is created, cut out in fur, sown together and then trimmed … it is an amazing effort she puts into every product she makes. FEAST STUDIO is truly something I recommend you checking out!
I always feel so inspired myself, meeting people like Nova – who are pursuing their dreams of working with their passion. That is why I wanted to share this with you guys!

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On the pictures you can see me and my friend Stefan wear faux fur from FEAST STUDIO – available in NOABURO!

I am already dreaming about my own customized fur.. and you know, I do need a new warm coat for winter… !! What better reason?

PALE MIST

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A designers request for opinion – Collection Ladies Dreams.

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For a while now, I have had this dream of producing a small collection of garments from LADIES for retail. On the photos in this post, I am wearing a jumpsuit from the collection but you can see the full lookbook here.

Often when I wear my pieces from collection LADIES i get requests on where to buy them. The thing is, that I only made one piece of each style – they were all showpieces and never for sale. For every request i get on collection LADIES, the urge to produce the styles for sale grows bigger.
How wonderful it would be, to see sweet ladies out there, wear their own piece from collection LADIES with style and confidence… !! I can only imagine.

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This would be the first time, that I produce garments for retail as PALE MIST, where the whole thing and every detail is made by me.

BUT as the name of this post indicates, I need your help on this. Since I am obviously not able to produce the whole collection for retail, I am planning on choosing around 3 styles. That is where you come in – I would truly appreciate, if you could take time to look through collection LADIES lookbook, choose 3 styles you love the most and could see yourself wear. Then, leave a comment with the styles of your choosing (Either on this blogpost, or at the bottom of the lookbook site).

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Seeing that I recently just started my bachelors degree, and have a job on the side, this dream is one of those who will slowly, but gradually come true. So this is only a teaser, since I am still wondering if this is something I should do or not… But still – I wanted to throw it out there, se what comes out of it!!

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Hope you are up for it!! It would be a big help.
Yours truly dreamer
PALE MIST

Overwhelmed and grateful: I won an award!

As some of you might have noticed, I recently won an award from my workplace: Monki!!! Here is the story of the process and a little more about what the Erling Persson award stands for!

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The whole thing started when ballots for the Erling Persson Award got delivered to our Monki store at Købmagergade. Each and everyone of us in the store team got one vote each. The person one voted for, had to fulfill some specific Monki criteria – every vote was personal, and anonymous. 

This voting process happened in every Monki store in the world, encouraging the individual Monki employees all around the world to pick a colleague who they are inspired by or feel represent the Monki values – how great is that btw?

When the votes were in, each store manager reported to the Monki country’s managers who then chose one Monki winner for each country.

IMG_2779When I first heard of the Erling Persson Award project I was thrilled! I found it so exciting and motivating. For me, it incited a positive thought process, where you went around at work finding positive traits about your colleagues, and thinking what makes them a unique colleague. 

On a saturday night late in september, at a staff dinner with my Monki shop, my store manager stood up and made an announcement.

She told us that the votes for Erling Persson Award were counted, and we had not only found the winner for our store, but also – this same person had been picked out by the area management team to be Denmarks Monki representative, moving forward in the process.

She held the frame, close to her while reading the motivation for the award:

“This person is described as being a true Monki Ambassador, 

Always has the company’s best interest in mind,

someone we can all learn from,

open minded and including,

strong and inspiring personal style,

brave,

brings out the best in the people she works with,

always makes your day every time you work together,

compliments everybody in their daily work and makes them feel important and valuable,

always positive,

has a vibrant and engageing way of meeting the customers and is a role model for the team.” 

She looked up at me and said “This person is Særós Mist Hrannarsdóttir” and handed me the frame…!!!!!! I could feel this huge wave of joy and surprise go through my body. My whole face felt so warm and the tears began to stream down my cheeks. I held the frame up to cover my face. I had so much to say, yet I was completely without words. I felt so grateful that my colleagues had voted for me, and that they appreciated my effort so much.. I felt so loved and so overwhelmed. I realized how much it meant for me, to receive this gratification and how this motivated me even further to keep on being myself and believe in that.

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Seriously, this was so amazing.. !! So hard to describe how this felt, so much love in one place and I could not stop crying!

After the dinner we went out, and I danced the night away for hours with my lovely team!

I feel so honored and grateful to have recieved this wonderfully enriching award! I will absolutely live high on this for a looong time!! 

Celebrating and reflecting on 10 Years of creative pursuit

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Ten years ago I designed and made my very first womenswear collection along with making my fashion show debut. Ten whole years !? It is amazing to look back through all those years and see how different paths always ended up directing me towards working with creation, art direction and the fashion business in general. But if you had asked me back in 2007, I would never have even imagined, that I would end up studying my bachelor at Copenhagen Business School.

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Since my first collection in 2007 I have made three original collections as showpieces only, and one co-lab collection for retail. I have worked in internships at small fashion organizations as well as working for a bigger brand on the actual shop-floor, getting to know all kinds of routines, big and small, in the fashion business.

I did a two year technical study in fashion design, handicraft and pattern making where I planned on applying for a fashion design bachelors afterwords. I later realized that the skill I still felt was missing was not related to the artistic process of fashion designing. I needed something much more concrete – I wanted to learn the way of the business itself.

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I truly feel like i am ended up in the absolute right place. I have become aware of my creative and innovative skills and how to put them to action. I have learned the techniques for professional garment making and this next step for me, is to learn how to create a successful fashion business.

This is going to sound so corny, but i feel so grateful and privileged to be on this journey, and I am so confident that I am in the absolute right place. My heart pounds with passion and I am crazy motivated for every singe day I wake up to, learning new things, acquiring new skills and seizing new opportunities.

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On the pictures I am wearing a piece from my third, and latest original Pale Mist collection. Along with jeans and top from Monki – a relevant mix of experiences out in the fashion world, illustrating some of the aspects of my journey.

Happy thoughts from
PALE MIST

Why be a princess? Colorful Palace and Princess thoughts.

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While me and my boyfriend were on our vacation in Portugal, we went on a daytrip to the wonderful place of Sintra. We entered this enormous park, built around this colorful and magical castle. They told us that all the colors are original – the catsle was truly designed like that and must therefore have been quite special at the time in 1836.

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Walkin around and inside the Palace Pena, wearing my pink princess skirt, made me feel like I was in some kind of a fairy tale. This was like no other palace I had ever seen. All the magnificent details, the vivid colors and the assimilation with nature. Palace Pena is built on the top of a hill, and you can tell how it is carved out of stone – Some walls had stones sticking out of them, in their natural form. So beautiful!


I could not help but think how it would have been, to live there surrounded by all this beauty and colors. I thought about when I was a little girl and had this phase where I dreamt of being a princess. I thought about my little sitters and nieces and how so many little girls, also have their princess dreams.
But why do we all aspire to be princesses, why not be a queen instead? She is higher in the hierarchy and does have a bigger influence, right! So why be a princess when you could be a queen!!

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But why want to be royal in the first place? To be a princess you have to be born into the royal family, or to marry into it. I do not know about you, but I would probably feel quite miserable if my fate was decided for me at birth, and that I could not choose my own lifestyle, education and career paths of my own. The princesses back in the day, living in Palace Pena, probably did not do much other than look good and walk around being bored, feeling trapped.. dreaming of adventures regular girls were having.

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Luckily the princesses of today have gotten fiercer than when I was a child. Take for instance Disney’s Snow white from 1938. She is described as “a young princess; the Fairest of Them All, who, in her innocence, cannot see any of the evil in the world”. Her role is to be innocent, beautiful and she is not capable of taking care of herself – the prince needs to rescue her. Today we have Disney’s Princess Moana from 2016. She is a strong-willed daughter of a chief of a Polynesian village, who builds her own boat and sails out, in the hope of saving her Island people. Can you tell the difference?

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I also feel as if the real princesses today make a great effort in charity and wold peace initiatives – using their power and attention to a good cause. Take for instance last friday, where I attendet the welcoming ceremony of CBS. One of the speakers was Crown Princess Mary, who spoke as an ambassador for CSR and focused on the issues we are facing globally in the fashion industry. She is definetely a good example of a modern princess, who uses her power and influence to make the world a better place! Weither it is the disney princesses or the real-life princesses of today, they are certainly not playing the same role as back in the 1990’s. Yet all the little girls from all times, all want to be princesses. I am just happy to see this princess image change, so that the little girls out there know the importance of being independent, and that there is no use in waiting for a “rescue”.

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But last question is – why do they still have to be princesses?….. If they were “regular girls” they would be much easier to identify with, right? And not to mention that almost everywhere, democracy has taken over from the monarchy. So if it is power and influence that is attractive, the little girls of the world should furthermore aspire to become politicians! haha!

Did you have a princess dream as a girl, and what kind of princess was she? Do little boys want to be princes to? If not, why not? I would love to hear from you! And isn’t the Palace Pena amazing???!

Thank you for reading!
PALE MIST

A small world of Japanese Kawainess – My favorite shop in CPH.

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Placed in Nørrebro, at the top of Jægersborggade there is a small place of colors, joy, style and KAWAINESS! It is the Japanese fashion shop named NOABURO!

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Last spring my dear friend and colleague Junko stopped working in Monki. I was sad to loose such a wonderful colleague but happy to have met the sweet and interresting girl that she is! And I was even more happy to hear the reason why she was stopping at Monki – She and her husband Jacob were going to realize their dream of opening a Japanese-Style shop in Copenhagen!

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A few months later, NOABURO opened and it did not go long before they almost had no stock left! People were crazy about the kawainess, and so am I! What I am even more inspired by, is when people go on to pursue their dreams- just like Junko and Jacob did. They had a plan and a dream and they went for it.

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The pictures in this post are from one of NOABURO’s events, during Fashion Week 2017. A colorful collaboration with F.L.O.C.K witch we are all wearing!

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I guess todays theme is somewhat about how everything is possible with the right attitude, enough effort and a good grit!! So keep dreaming big, and then find a way to make it come true.

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Kawaii smiles and kisses
PALE MIST

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Street art – Colorful blessing or plain vandalism?

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One of the things that especially caught my attention while strolling the streets of beautiful Lisbon were the various forms of street art. In just one short walk, you passed tunnels and  covered in colorful graffiti, wrecked houses decorated by practicing artists and whole sides of houses displaying painted artworks.

It seems as if the authorities did not prioritize cleaning “unwanted graffiti” or just did not have the recourses to. This meant extraordinarily much graffiti and painted artworks, all over Lisbon. Some of them were obviously arranged while others seemed to have been done illegally.

The types of street art varied from down and dirty graffiti to detailed artworks. Somewhere those different types were mixed together in an appealing fusion. Some places you could almost see a story – how different street artists had come across the same wall, all putting their artistic mark on it while passing.

The all-around-everywhere street art really put its mark on Lisbon. In my opinion, the city would not be the same at all without it. The street art played a part in giving Lisbon edge, colors and personality of its own.

In a city like Copenhagen, there is tremendous effort put into cleaning and removing unwanted graffiti – thats is all fair enough, considering that it often is conducted illegally and regarded as vandalism. But I could not help feeling happy, to see how it can grow and become such a big part of a city’s personality, when it gets to play freely.

How do you feel about the pictures? Do you find this as amazing as I do…? hihi!
At least I hope you feel just a little bit inspired!
PALE MIST

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The Colorful Business Lady

It is funny how “being a business lady” is associated with a distinct look (you get the stereotype-visual in your head already, right?). Since I will be studying business this semester, I began wondering, about the meaning of being a business student. How does society define a business lady, and what kind of business lady do I want to become?

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Most people would not guess, that someone like me would study business; I have always been the colorful, quirky and creative type that had big plans of being a fashion designer. There still a whole lot of truth in all that – I am still the same version of me, and I still dream of working in fashion, preferably having a creative business of my own. And that is exactly where business school comes in! I already did a two year technical design degree in Reykjavík, to be able to craft my own fashion, and now it is time to learn the business side of things! Also, I have a totally nerdy side when it comes to math, numbers, strategy and statistics….. So i guess i will thrive just fine in the study itself!

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I am utterly motivated to start learning, I have big plans for what, and how I will use all the new knowledge, and am sure that I will enjoy all courses coming my way (along with freaking out about all the new workload haha)! But then comes the question – how do I see myself as a business student and future business lady? If you are studying business, have big entrepreneurial plans of starting your own business along with being business minded – you must be a business lady already, right? 

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The real question is – how do you and how does society define a business lady? For the fun of it, I decided to google “business lady” and this came up (as expected).
Ladies, wearing suits, talking on their mobile phone, holding a pen, wearing glasses while looking busy. Well – I have glasses! I Have a mobile phone – I could do all that!
It is funny how being a business lady is associated with a distinct look. It is almost colorless – only wearing white shirts and black pencil skirts, and if you are very brave – mabye a dark blue blazer…!!!

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If you ask me – this is a completely outdated stereotype. The modern day business lady is her own boss, not trying to fit into a specific frame – she wears whatever she likes! You create your own fashion, associated with the business you conduct. At least I can assure you, that I plan on being quite the colorful and playful business lady – with just as high ambitions as the ladies on the pictures, while being just as busy! My phone will just have a furry cover on it, and my shoes will have pompoms on them. 

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For this post, I chose one of my most colorful outfits – holografic skirt, pink adidas, pompoms on my shoes and vivid green knit wearing no make up. The point being to show the biggest contrast possible haha! Are there any business ladies out there – who dare to dress outside the frame? I would love to hear your thoughts on this! 

Pompoms and furry regards
PALE MIST